Al Boom - The Journey | TVC Case Study
A deep dive (and this time, we really mean it!) into our spectacular commercial for Dubai-based scuba diving school, Al Boom.
Al Boom: the Journey is a TVC we did for Dubai-based scuba diving company, Al Boom Diving. In exchange for this video, the owner, Simon Tambling, offered our founder Dennis Chehade a free comprehensive course - from learning open-water diving all the way to advanced diving, all the way to rescue and, eventually, technical diving, with nitrogen and operation skills of underwater cameras.
The course was quite extensive, and Dennis was extremely interested in learning this new skill, and as well creating an incredible commercial for Al Boom Diving. The video ended up outstanding.
The scope of project was to create something Out Of The Box, something 45 seconds to 60 seconds, and bring as many people into it. We didn’t take it as a paid brand video, instead, we took it as a passion project and we brought all of the technical abilities we could possibly possibly bring to this project.
We used RED cinema cameras to shoot anything outside of the water, and we used thee specialized camera system that Al Boom had internally for all of the underwater scenes. We dove off of Fujairah several times near Dibbah Rock and other key sites, for example, One Inch Cave and Two Inch Cave, and we did all of the main training in their office and base in Al Wasl in Dubai.
We got involved with this project because there was a strong relationship with Simon, the owner of Al Boom, who wanted to create a cinematic video and really got along with Dennis Chehade, the founder of HyperJump Productions.
The problem the client was trying to solve was that they needed a more strong cinematic presence online to differentiate themselves from the competition, as the leading scuba diving underwater company in UAE. They were by far the best, with the most incredible services and diving in the most iconic locations.
HyperJump handled everything, from the conceptualization, to the writing of the script, to the shooting and editing and delivery of the final film. Simon himself lent his perspective to star in, and provide the voiceover for, the TVC.
Some of the challenges were incredible, as we were diving 20 meters plus, and getting some iconic shots near a shipwreck underwater. We also wanted the visuals to stand out compared to any other project that HyperJump had shot to date, so even using the locker rooms in the Fujairah base for Al Boom Diving, we lit and designed the area to be completely dark and isolated, and only have a sliver of light hitting our protagonist, Simon.
The key lesson we learned from this project was that, some of the projects that are pro bono and aren’t a transactional trade, are usually the most important for a business. In this case, we made one of the most striking and incredible videos that HyperJump has ever done by building a relationship with Al Boom Diving, who was in the passion of creating something beautiful as well, and that combination led to an incredible project.
The commercial was extremely successful, gaining a lot of attraction for Al Boom, and a lot of new customers. Dennis has had a very strong relationship ever since with Simon, the owner of Al Boom, and he left with a extremely strong technical ability of diving underwater. This included PADI certifications, from rescue diving to technical diving with nitrogen. Most importantly, Simon left with an incredible video, one that created buzz and a lot of customers for them. Overall, a huge success!
Think an iconic TVC is just what you need to give your organization a boost? Hyperjump Productions would love to speak with you further. Contact us now at info@hyperjumpproductions, or at 058-599-8064, for your free consultation and quotation.
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