The IGO Story: Vision, Growth, Legacy | Corporate Video Case Study
A breakdown of our cutting-edge 2023 Corporate Video for real estate giant Invest Group Overseas.
In the early stages of working with Invest Group Overseas, now one of our longest-running clients, we impressed them with our level of skill, enthusiasm and creative ability.
On top of signing with us for three feature-length documentaries, Catch, Paragon, and Society House, they also requested that we make a corporate video for them. The idea was that this corporate video would be played in all of their events, on their website, at sales centers, at their headquarters, and in different locations in order for people to understand the scale, size and scope of work that Invest Group Overseas handles.
The length of the video was ideally 3 to 4 minutes, to really encapsulate all the different avenues, projects and scopes of work that they're involved in. For example, Invest Group Overseas isn’t just a bank. It’s also a hospitality service. It does gyms, and coffee shops, and on top of that, they’re not just within the United Arab Emirates, they’re also in the US, in Europe, and in Syria.
However, a big problem we initially had was that the deadline for the corporate video was in less than two weeks from our taking on the project, so there was an incredible amount of pressure and organization needed from the HyperJump team. We had to work together with multiple editors on different sections of the corporate video for it to be done fast enough to be delivered for IGO's upcoming event.
HyperJump Productions got involved with this project because Invest Group Overseas were very impressed with our portfolio and the projects that HyperJump had handled, as well as having a very strong technical understanding of editing and other software. So the issue was effectively solved, because in the 3 to 4 minute video, creatively we managed to make an extremely exciting, dynamic, presentation.
The video goes through the entire scope of work that IGO handles in an exciting way, showcasing that they handle banking, that they are a development company that also makes massive buildings all over the UAE and the rest of the world, and that you can partner with them. They’re credible, they're trustworthy, and the entire video really enforced these attributes. It was very effective with brokers, clients and investors in order to build trust with them.
HyperJump essentially was working as the creative agency for Invest Group Overseas, handling all the video's script, creative decisions, all the way to execution and delivery. For the latter, the video was to be projected onto massive different LED screens, which are also mix and mastered in order to be played seamless at these rehearsals.
The key difficulty was producing a high-quality corporate video in such a short timeframe, however, due to our strong structure, reliable in-house editors, and communicative creative team, we managed to pull off this project, and it was a massive success. It was played not only at the event that it was made for, but it has been been played for the past three years at all of their sales centers, buildings around the world, and at more than 20 events.
The lesson HyperJump Productions learned from this experience was to collaborate closely with the clients. To have several early rounds of feedback before closing the project, in order for there to be less comprehensive changes and more structural changes at a very early stage before picture lock. Overall, this built a strong relationship with Invest Group Overseas, and we have been working with them ever since, handling every single video major they have released since our connection with them in 2023.
Looking for a state-of-the-art corporate video? Hyperjump Productions would love to speak with you further. Contact us now at info@hyperjumpproductions, or at 058-599-8064, for your free consultation and quotation.
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