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7 Video Marketing Trends to Follow in 2023

Updated: Jul 11, 2023

If you're in the business of video marketing, you know how quickly things can change. As we head into 2023, it's essential to stay on top of the latest trends to make sure your brand stays relevant in this ever-evolving industry. Here are 7 video marketing trends to follow in 2023.



1. Short-form Video Content

In today's fast-paced world, people have shorter attention spans than ever before. That's why short-form video content is more popular than ever. Trending videos on social media platforms like TikTok and Instagram Reels are proof of this. Short-form videos are easy to digest, shareable, and can capture a viewer's attention in just a few seconds.


Short-form videos are an excellent way to create bite-sized content that is easy for viewers to consume. They work particularly well on social media platforms like Instagram, TikTok, and Snapchat, which are designed for quick, engaging content. Short-form videos can be used to showcase products, share behind-the-scenes content, or simply entertain your audience.


According to a recent survey by Wyzowl, 92% of marketers who use video say that it's an important part of their marketing strategy, and 88% of marketers who use video say that it provides them with a positive ROI. Short-form videos can be an affordable way to create engaging content that resonates with your audience.


2. Interactive Videos

Interactive videos are an excellent way to engage viewers and provide a unique experience. Interactive videos allow viewers to interact with the content and make choices that impact the outcome of the video. This type of video marketing is not only entertaining but also helps keep viewers engaged and interested in your brand.


Interactive videos work particularly well for e-commerce businesses that want to showcase products in a unique and engaging way. For example, an interactive video could allow viewers to choose different color options, see the product from different angles, or even customize it to their liking.


According to an article on LinkedIn, interactive videos have a 90% completion rate, compared to linear videos which have a completion rate of only 50% - 85%. This makes interactive videos an excellent way to keep viewers engaged with your brand and increase the chances that they will take action.


3. Live Streaming

Live streaming has been around for a while, but it's still a powerful tool for video marketing. Live streaming allows for real-time engagement with your audience and can create a sense of exclusivity and urgency. Whether you're showcasing a new product, hosting a Q&A session, or streaming an event, live streaming can help you connect with your audience in a personal and authentic way.


Live streaming is an excellent way to create a sense of community around your brand. It allows you to connect with your audience in real-time and respond to their questions and comments. According to a study by Livestream, 82% of people prefer live video to social media posts, which makes live streaming an effective way to engage your audience.


Live streaming can be used for a variety of purposes, including product launches, webinars, and live events. It's an excellent way to create buzz around your brand and increase engagement with your audience.


4. Vertical Videos

With the rise of mobile devices, vertical videos have become more popular. Vertical videos are shot in a portrait orientation, which is the natural way people hold their phones. By creating videos that are optimized for mobile devices, you can increase engagement and make sure your message is seen by as many people as possible.


Vertical videos work particularly well for social media platforms like Instagram and Snapchat, which are designed for mobile devices.

Creating vertical videos is an excellent way to make sure that your content is optimized for mobile users. According to a study by Statista, over 60% of users in the United States were reported to watch videos on their mobile devices. By creating videos that are optimized for mobile, you can ensure that your content is seen by as many people as possible.


Vertical videos are also an excellent way to create a unique viewing experience. By shooting videos in portrait orientation, you can capture more of the subject and create a more immersive experience. This can be particularly useful for product demos or behind-the-scenes content.


5. Personalized Videos

Personalized videos are tailored to the individual viewer, which can create a more personalized experience. By using data and insights about your audience, you can create videos that speak directly to them and their interests. Personalized videos can help you build stronger connections with your audience and improve the effectiveness of your video marketing efforts.


Personalized videos can be used in a variety of ways, including personalized product recommendations, personalized messages, and personalized tutorials. According to a study by Vidyard, personalized videos had a 8x higher click-through rate when comparing it to the same ad campaign that did not used personalized videos. This makes personalized videos an effective way to increase engagement and conversions.


6. 360-Degree Videos

360-degree videos are immersive and can provide a unique viewing experience. By allowing viewers to interact with the video and change their perspective, you can create a memorable and engaging experience. 360-degree videos are perfect for showcasing products or locations and can help increase engagement and brand awareness.


360-degree videos work particularly well for businesses in the travel, real estate, and hospitality industries. They allow viewers to experience a location or property as if they were there in person, which can help drive bookings and sales. According to a study by Magnifyre, 360-degree videos increased views by 28.81%.


7. Professional Video Editing

While it's essential to create content that is engaging and entertaining, it's equally important to ensure that your videos are well edited and polished. Professional video editing can help improve the quality of your videos and make them stand out from the crowd. At HyperJump Productions, we specialize in producing high-quality corporate videos and TV commercials, with a focus on professional video editing.


Professional video editing can make a big difference in the effectiveness of your video marketing efforts. It can help ensure that your videos are well-paced, visually appealing, and engaging. This can help increase engagement and improve the overall quality of your video marketing efforts.


Conclusion

Video marketing is constantly evolving, and it's crucial to stay on top of the latest trends to ensure your brand stays relevant. Short-form videos, interactive videos, live streaming, vertical videos, personalized videos, 360-degree videos, and professional video editing are all trends to watch out for in 2023. At HyperJump Productions, we specialize in producing high-quality corporate videos and TV commercials that incorporate these video marketing trends. Contact us today to learn more about how we can help you take your video marketing to the next level.


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