IGO Sales Center | Corporate Video Case Study

One of our many projects with Invest Group Overseas, our Sales Center Showcase video captures a key achievement in the company's history.

The IGO Sales Center Showcase was a video we did for Invest Group Overseas, when they were finally closing and breaking down their Sales Center for The Paragon and other IGO projects. The video length would be 5 minutes long. The target audience intention is for the owners, investors, and other people are part of the company worldwide to see the project that was created, which is this IGO Sales Center.

The deadline was relatively open-ended, but we gave it around two weeks after principal shooting to deliver it. Our technical specifications were compensating for the yellow tungsten light indoors, and the blue tints on the windows that gave a very yellow aesthetic, so we definitely had to balance the indoors and outdoors accordingly. This balance was done in the grade, with rotoscoping and masking.

HyperJump Productions has been the sole creative agency handling Invest Group Overseas since 2023, and have executed a number of video projects for them in that time (read more about our seminal Corporate Video for them here).

In this case, the problem the client was solving was getting enough footage captured of this location and distributing it internationally, so the entire company investors and people could see the scope of this project and its success.

Example interior shot from one of Society House's mockup apartments in the IGO Sales Center. Still from HyperJump Productions' corporate showcase video.

Everyone who was with the HyperJump Team at the time was involved with this project, and it was a complete success; the video turned out incredible. It did justice to the amazing architecture of this Sales Center, which was located in a mall, and since then, this footage has been used in multiple documentaries to show that the Sales Center was selling mockup Apartments of Society House. They built these mockup apartments to great detail, and the video does justice to each mockup apartment.

The key lessons we learned from this project were mainly technical. Specific locations like this that require a lot of color grading need to be shot in a less compressed codec in order for a Colourist or a professional Editor to correct the indoor and heavily-tinted outdoor aesthetic.

Overall, the project was a success, and we built a stronger relationship with Invest Group Overseas and refined our trust since we were able to overcome this difficult technical hurdle.

Have a project you’d like to talk to us about? Contact us now at info@hyperjumpproductions.com or at (+971) 058–599-8064.