Society House Launch | Corporate Video Case Study
Part of a series on our projects with IGO, this blog covers our striking Launch Video for their crown jewel, Society House.
The Society House corporate launch video was an extremely important video that we created for Invest Group Overseas. They were to play this video at a broker's event to encourage real estate agents, in order to receive new information regarding Society House, and also encourage them to sell more apartments.
The type of video was a 3-to-4 minutes construction update, but it wasn’t a traditional construction update video. We used a cinematic approach of showing the current construction of the building, along with the incredible CGI visuals of the building, and graphs showing how the project was ahead of schedule.
The target audience could eventually be shareholders, or other people that have already bought an apartment in this building, or would like to buy. The problem that they were trying to solve was they wanted to bring more attention and buzz around Society House, and the best way to do it was to showcase all of it. In this approach, we created an extremely creative script that spoke about all the unique amenities and the philosophy behind this unique building in downtown Dubai.
The reason HyperJump Productions was involved with this project is our strong relationship with Invest Group Overseas. We have been solely handling every single documentary, construction video update, and any high-level TVC coming out of Invest Group Overseas since 2023. Thus, they only would trust us to do such a high-level video that would be played in a big event. For this event, we needed to format the video for a specifically-designed screen, that had a very long horizontal and a very short vertical height, making it very untraditional, but also a great place to bring a creative team like HyperJump and create something that is completely out of Of The Box and impressive.
Dennis Chehade, the founder of HyperJump Productions, closely worked with Dr Anas Kozbari, the Managing Director and CEO of Invest Group Overseas, and was awarded this project. He was the Creative Director that came up with the strong voiceover and creative approach that would be played for this event alongside this video.
There were several other videos that were more traditional construction update videos, as HyperJump were handling Catch Residence’s construction that was happening in Jumeirah Village Circle, as well as construction of The Paragon that was happening in Buisness Bay.
For both of these projects HyperJump created traditional construction update videos, however, the priority was with Society House, and all the creative injection was pushed there. The project was a complete success, as when the event occurred, people were extremely impressed with the creative approach of the building, as well as all of the achievements listed in the video.
Because the video was so different from any other video or anything that a traditional broker's event would have, it definitely stuck out, made it more impactful and drew more attention from the brokers.
The key lesson we learned from this project as HyperJump Productions is that understanding the problem and a big picture of what the client is trying to solve, helps us creatively solve the issue in the most effective manner.
Because we understood that Society House was the priority, it allowed us to take a more traditional approach to construction videos for The Paragon and Catch for the time being, and prioritize a completely out-of-the-box approach for Society House, allowing it to be stronger and bring more attention the project. Hence, the video helped make the entire event a complete success for both HyperJump and Invest Group Overseas in their sales for Society House.
Have a project you’d like to talk to us about? Contact us now at info@hyperjumpproductions.com or at (+971) 058–599-8064.
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