ZWCAD x Blue Rhine | Corporate Video Case Study
The backstory behind our successful testimonial video for ZWCAD, featuring Blue Rhine.
Our ZWCAD project was a very interesting request for a video that we produced. It was for a 2-D -> 3-D application, and the client actually flew in from China, looking at different corporations in the UAE that have used this application.
For this project, we went to a logo-printing company, Blue Rhine, that has done a projects for Nike, Coca-Cola, Red Bull, very premium brands, and have used ZWCAD for basically everything. So the video ended up being a testimonial of Blue Rhine using ZWCAD's products.
The video length was to be only 3-4 minutes long, and the target audience were anyone that was interested in using ZWCAD. Potential customers who wanted to see testimonials from other clients, and success stories.
The deadline was relatively rushed; they needed the video to go live soon, as they were breaking into the region with more promotions. We were involved with this project because of our expertise in corporate videos, and ZWCAD was impressed with our showreel and several other projects.
They were also very impressed that we were a one-stop-shop that included everyone from the team so we would handle the creative in-house without outsourcing anything, all of the camera equipment, again, would be in-house, and all of the lighting and sound.
Every part of the job would be in-house, even towards post production, where we have our post production suite. The grading, the mixing, mastering, and the cutting would be with the Creative Director and our Lead Editor. This was very important for the client.
The problem that we were solving as HyperJump Productions was building more credibility for ZWCAD, and showing hero testimonial stories, especially because Blue Rhine is very established in the UAE, and has a great reputation. So us going to their offices, showcasing all of their work, and how they use the software, was a huge success for ZWCAD and their credibility within the UAE market.
HyperJump‘s involvement was from scripting, direction, creative approach, all the way to delivering the project. Overall, the project was a massive success such that, once ZWCAD released the video, many other companies hit them up, integrated into their software, and we’ve had a strong relationship ever since.
The key lesson we learned from this project was understanding a client’s problem is, in essence, the best way in creating a video to solve their issue, since we clearly understood the aspect of credibility and them showing that recognized companies in the UAE use their softwares.
We decided to really showcase Blue Rhine, how credible they were in the market, which in turn made ZWCAD even more credible, as such a successful company was using their application. Overall, this project was a great journey, a great corporate video, and we were very happy with the results. We managed to pull off the shoot for this video on a single day, and meet a rush deadline for a testimonial corporate video.
Have a project you’d like to talk to us about? Contact us now at info@hyperjumpproductions.com or at (+971) 058–599-8064.
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